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Designing Britain 1945 - 1975 > From Solving Problems to Selling Product > Assignments > Assignment 1
 
ASSIGNMENT 1 - TEXT ANALYSIS


Assignment 1 asks you to choose a pair of texts from the selection offered, and to compare and contrast the standpoint and conclusions of each of the authors. As well as introducing you to the variety of viewpoints expressed over this period, this exercise also aims to develop and refine your skills of analysis.

The extracts – taken from the periods covered in this module – are intended to give examples of theoretical positions taken by writers at the time. They were all written by prominent British design critics and commentators and, when possible, you are advised to return to the publications from which they have been taken in order to get a feel for the context of the work. The downloadable PDF file entitled Text Analysis Assignment will give you guidance on how to approach this project and submission details.

Download the Text Analysis Assignment.

You will require Adobe Acrobat to open these files. You may download this free from the following site: Adobe Acrobat Download Site.

Download the Texts for this assignment.

Set A: 1930-1950
• Herbert Read, ‘Introduction’, Art and Industry (pp 7-10), Faber and Faber, London, 1934
• Gordon Russell, ‘What is Good Design?Design 1 (pp 2-6), Design Council, London, 1949

Set B: 1950-1970
• Richard Hamilton, ‘Persuading ImageDesign 134 (pp 28-32), Design Council, London, 1960
• Reyner Banham, ‘A Throw-away AestheticDesign By Choice, (ed. Penny Sparke), Academy Editions, London, 1981 [1955]

Set C: 1970-1990
• Deyan Sudjic, 'Are You What You Own?Cult Objects, Paladin, London, 1985
• Peter Yorke, ‘Culture as Commodity: Style Wars, Punk and PageantDesign After Modernism, (ed. John Thackara), Thames and Hudson, London, 1988
 
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