|Title||...But We’ve Got to Beat the Jap First|
|Collection||Imperial War Museum: Posters of Conflict - The Visual Culture of Public Information and Counter Information|
|Printer||Johnson, Riddle and Co Ltd, Penge, London SE20|
|Publisher/Sponsor||National Savings Committee; Scottish Savings Committee; Ulster Savings Committee; HMSO|
|Concept||war loans / savings, civilian effort, military personnel, uniform, weapons|
|Description||whole: the image occupies the majority. The title is integrated and positioned in the upper quarter, in red. The main text is partially integrated and placed in the lower quarter, in black, set against a yellow background. Further text is integrated and located in the upper three-quarters, in white.
image: a full-length depiction of a Japanese soldier advancing with a rifle. Behind him, hanging as a backdrop, is a 'blueprint' inscribed with images of Britain's postwar future.
text: ...BUT WE'VE GOT TO BEAT THE JAP FIRST
PLANS FOR THE FUTURE
KEEP ON SAVING
Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh; and the Ulster Savings Committee, Belfast.
PRINTED FOR H.M. STATIONERY OFFICE BY JOHNSON RIDDLE AND CO., LTD., LONDON, S.E. 20.
|Object||rifle, cap, blueprint, tractor, house|
|Id Number Current Accession||IWM PST 8101|
|Location Creation Site||Great Britain|
|Measurements Dimensions||762 mm x 508 mm|
|Format Series Notes||W.F.P. 412. 51-944.|
|Event||WW2 British Home Front|
|Related Country||Great Britain GB, Japan JP|
|Rights||IWM reproduction right|
|Style Period Period||1939-1945|